About Idioform

Idioform builds prompt systems for professional services firms.

Not generic templates. Not chatbot scripts. Structured prompt libraries that map to how professional work actually happens — the workflows, the communication patterns, the difficult conversations that come with client-facing roles.

We started with a question: why do most professionals get mediocre results from AI tools that are demonstrably capable of much more? The answer is usually the same. The tools are powerful, but the prompts are weak. Generic inputs produce generic outputs.

The solution isn't better AI. It's better prompts — structured, comprehensive, built around professional judgment. That's what we make.

Each prompt library covers a complete professional workflow. Each prompt is designed for immediate use: detailed inputs, professional tone, output you can actually send. The handbook that accompanies each library covers implementation, customisation, and team rollout.

The work is practical. The results are measurable. Hours back, quality up, consistency across the team.

Neil Addison is the founder of Idioform.

His background is in content strategy — the discipline of structuring how organisations communicate. Over the past decade, he has worked with organisations across technology, finance, and professional services — including MindBridge, Bluecrux, Suisse Blockchain, Tourdesk, the Botnar Institute, and Ultenic. He is a member of Upwork's Expert-Vetted program, a designation held by the top 1% of talent on the platform, providing priority access to enterprise clients including NASDAQ and Airbnb. His independent consulting work spans multiple channels and has generated six-figure earnings over this period. The common thread here is capturing what makes a voice distinctive, systematising what otherwise depends on individual memory, and building frameworks that let teams produce consistent work at scale.

This turns out to be unexpectedly relevant to AI.

A prompt is, in essence, content strategy made operational. It encodes decisions about audience, tone, structure, and purpose into a repeatable form. The difference between a prompt that produces generic output and one that produces genuinely useful work is the same difference that separates a blank page from a well-designed template: captured judgment.

Before the current wave of AI tools, there was a decade of watching the field develop. Neil worked with AI-focused ventures across that period — enough to see what changes and what doesn't when capabilities leap forward. Some of that thinking made it into talks and published pieces along the way; most of it became the instinct for what actually works in practice versus what sounds impressive in demos. Idioform's methodology stems from that longer arc, not just the last two years.

The prompt libraries are that discipline applied to professional workflows. Thousands of iterations, testing what actually works for real tasks, in real time pressure. What survived is what we offer to you.